Coral: Too Precious to Wear

I came across a site urging designers and people to not use real coral in their jewelry and home. Coral is an important resource and complex ecosystem in the ocean.It is actually an animal, so when you think of it in that term is kind of puts me off to using coral in my jewelry. This whole concept of coral being too precious to wear can be found on http://www.tooprecioustowear.org What do you think? Is coral too precious to wear?

Coral Necklace:
http://www.bagborroworsteal.com/jewelry/kenneth-jay-lane-coral-and-gold-branch-necklace/9568/3147/1048840&posCol=2&posRow=12&page=1

Coral reef photo:
ianskipworth.com